The rum category needed some flair injected
into it….Rum was previously all substance,
with no style. Then Bruno got into it.
Bruno Mars needed a redesign of his rum brand, SelvaRey. After winning eleven Grammy Awards, his brand grew. His rum needed to keep pace with his elevated status. The assignment was to redesign his rum brand from logo up through packaging and activations.
We took Bruno and his team through an entire design exploration. They explored every aspect
of building a rum brand. It began with a new
logo and expanded to type treatments and
even involve creating and presenting 50
Toucan samples. They scrutinized different
corks, metals and searched the world over for
a glass manufacturer who could build to the
Troup design spec, a unique, proprietary carafe. Every detail had to live up to the Bruno aura
and elevate both brands.
Stats to go here...
