Graphic Design USA sat down with Troup Chief Creative Officer, Matt Dimmer, for a little one-on-one interview. They discussed everything from starting an agency to changes in the business and demands on clients

After breaking work for Bruno Mars’ SelvaRey rum, nonprofit National Runaway Safeline, NoMad hotel’s website and Velocity Cycling, Troup is officially making its debut.‍

MyProtein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.

While it’s not 24k magic, we’ll take the recognition from one of our all-time favorites.

It’s always nice to be recognized for creating a break-through idea. It’s even better when it measures up to all the other great work across the country and year.

What do you do when your side hustle of rebranding a megastar’s signature rum becomes a smashing success? Make it a full-time gig, of course.

In a bid to curb the number of those taking to the streets this past holiday season, the National Runaway Safeline (NRS), a national communication system for runaway and homeless youth, teamed up with independent agency Troup to issue messages of hope and support through a highly visual campaign.

MyProtein hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.

Recognizing the need to imbue the spirits with Mar’s personality to elevate them to the next, super-premium space, SelvaRey brought in agency Troup to realign and revitalize the rum brand.

Nutrition and supplements brand Myprotein is employing animation to introduce consumers to animal- and lactose-free whey protein powder that can be mixed with liquids.

The same NRS campaign also earned shortlist recognition for use of typography. See a trend forming.

A little shout out to our effort on MyProtein’s Whey Forward launch. Made the Highlighted Campaign section of the site.

Troup’s work for NRS made the exhibit section of Communications Arts.

The NRS campaign made it to the shortlist in the CA Design Annual.

When your in-app activation almost takes down TikTok, you get more than client accolades.