About Us

Troup is a ten-year-old start-up. Well, twenty, actually. See, over the past two decades, we met talented colleagues during our days working at agencies large and small all over the country. And we forged lasting relationships with clients, who kept saying, I just want to hire you. Well, now’s the time they can. We always knew we wanted to be a small group of hand-picked specialists. We just needed the history to get here.

Elite without the arrogance;
bold without the attitude.

David Whaite
Chief Design Officer
Partner
Matt Dimmer
Chief Creative Officer
Partner
Jayson Szott
Executive Creative Director
Collective
Monica Berhman
Associate Creative Director
Collective
Jason Bowman
Director of User Experience
Collective
Bari Pearlman
Social Media Strategy
Collective
Chris Ladwig
Senior Designer
Collective
George Nichols IV
Senior Designer
Collective
Claire Keating
Senior Designer
Collective
Hilary Slovak
Project Management
Collective
Jake Brusha
Director
Collective
Lexi Midkiff
Motion GFX
Collective
Chris Wurst
Head of Production
Collective
Keith Kristinat
Director of Editorial
Collective

CAPABILITIES

BRANDING STRATEGY & POSITIONING
NAMING & PRODUCT IDEATION
IDENTITY DESIGN
VISUAL SYSTEM DESIGN
INTERACTION DESIGN
PRODUCT DESIGN
BRAND MESSAGING & VOICE
BRAND GUIDELINES
CONTENT DEVELOPMENT
MARKETING & ADVERTISING
EXPERIENTIAL DESIGN
MEDIA CONSULTING

We want every piece of communication
to be unforgettable.

DEFINE

It all starts with listening. To you. To the situation your business is in. Then to the consumer. To trends. To some music, loudly. To culture. To our guts. Some more music. Then we plan. We form a strategy. You anxiously wait. We get your bounce. We refine, reimagine or just run with it. Then we get to work, and you start counting down the days until we show you the goods. It's worth the wait, trust us.

DEVELOP

The maxim is true: a good idea can come from anywhere. Most of the time, it’s not sitting at our desks. So we think. We read. We explore. We workout. We snack. Alot. We let the recesses of our minds play with the strategy and ideate. And once we get past all the obvious solutions, we arrive at the ones best suited to your project. We present. Conversation ensues. Trust is formed. We all laugh. Then we lock & launch.

DEPLOY

We know people are busy, and barely have time for themselves. We don’t believe in shoving things down their throats. We do believe in creating things that they actually want to engage with. And we do it everywhere. Posters. Social. Augmented Reality. Video. Stunts. Digital. We ferret out the best for your target audience. Often choosing avenues not traditionally associated with what you’re used to.

We believe in courage.
Fear kills too many good ideas.

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