A 100-year-old, 4th generation family business and one of the largest independent jewelry manufacturers in the U.S. needed help creating their very first DTC brand.
Hampden Corporation was introduced to Troup through a mutual connection. The teams hit it off, and soon we were awarded the opportunity to create the brand with the Wein family, from the ground up. Getting to the site development and design was the priority. Well, that & developing content for the first celebrity collab they’d already secured.
During initial research the Troup team discovered the family name, monya. Clients loved it as it was an homage to their past. We then developed a visual identity & language, iconography, packaging and their digital presence. Finally we creative directed the photo shoot, and ultimately wrote, shot and produced the brand video.
And anyone that’s ever seen an interior design show or 2, probably knows Genevieve Gorder. We worked with her to create a handful of pieces of content for the launch of her _monya line.
