The Situation

The Hampden Corporation is a 100 year old, 
4th generation family-owned company who has been crafting watches in Chicago since 1922. 
On the cusp of launching several models incorporating new innovations they needed to share their story.
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The Ask

Troup needed to not only develop the Hampden Watch brand identity, but a website and all other fundamental elements including help tell 100 years of history in a succinct and memorable manner.

The Answer

Along with creating a launch video that tells the  story of how the watch brand came to be & where it is in it’s lifecycle, Troup crafted an all encompassing visual language for Hampden including a new identity, DTC website, iconography, photo style and several pieces of content.