- BRAND STRATEGY
- BRAND IDENTITY
- DIGITAL DESIGN & ENGINEERING
- CONTENT CREATION
The pandemic created an in-home training phenomenon. What better time to launch a live cycling training platform? But it had to be fast, just like the consumers.
Troup crafted the brand identity, overall look & feel, the software interface, multiple content elements, the website, social, email and even some cycling kits and swag. Our legs have never been sorer.