Whey Fwrd Launch


MyProtein returned to Troup with a request to partner on the launch of a new product. Whey Forward is an entirely new kind of whey protein. Animal and lactose free, Whey Forward is a super unique product that needed a distinctive solution to drive awareness and set MP apart from the sea of sameness categorically.


Troup answered the challenge by creating high-energy animated video content that highlighted the ingenuity of the product, while educating the target audience in an engaging and break-through way.

The Troup creative saw a 29% increase in view rate compared to the previous asset which was created in-house. And overall the cost of spend decreased 45% on a cost-per-click and cost-per-conversion with the new creative running.

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