- NAMING & STRATEGY
- BRAND IDENTITY
- DESIGN DIRECTION
- BRAND GUIDELINES
Hampden Corporation was introduced to Troup through a mutual connection. A 100-year-old, 4th generation family business and one of the largest independent jewelry manufacturers in the U.S., tasked Troup with creating some luster for a new brand.
The Troup team discovered the name monya, an homage to a family name from the past. They then developed a new visual identity, iconography, language, packaging and digital presence.