- STRATEGY & NAMING
- BRAND IDENTITY
- DESIGN DIRECTION
- BRAND GUIDELINES
Gostrider is a New York based incubator that builds beauty brands for emerging music artists from the ground up. We started from concept ideation and package design, and took it all the way through market launch.
They contacted the Troup team to partner with them on a select number of their clients starting with Bia (Beauty For Certain) and Jazz Cartier (PETAL Skyncare) as well as a full rebrand of the parent company, Gostrider.
We worked with them on naming, design direction, brand identity, and overall creative direction to catalyze and inspire each of these unique brand launches, while providing a tool kit and design system for the these founders to scale their own brands as they grow.