SelvaRey Rum

  • BRAND IDENTITY
  • PACKAGE DESIGN
  • CONTENT DEVELOPMENT
  • EXPERIENTIAL

Bruno Mars wanted to take his rum brand, SelvaRey to a new level of luxury. He wanted to stand apart from the competition. He enlisted Troup to collaborate with him to overhaul the everything, starting with the logo. And it needed to look like nothing else in the market, and feel like a rum fit for a king. 

 

We ended up crafting all aspects of the rum branding, from custom calligraphy to the glass of the bottle, and on. Like the artist himself, the brand is now a work of art too.

 

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