National Runaway Safeline
- DESIGN DIRECTION
- CONTENT CREATION
Youth-in-crisis have a rough go any year. During Covid, it was exponential. NRS (National Runaway Safeline) asked Troup to come up with a campaign that took the stigma of asking for help away for adolescents in-need.
Partnering with CG artist & illustrator, Ben Fearnly, Troup launched a social campaign, Let’s Step Forward Together. Using sneakers as a medium, the work motivated and empowered those at greatest risk.