Myprotein Brand


Myprotein is a UK based supplement brand founded in 2004, that was looking to drive awareness in the US. They are best known to be the source of protein, supplements and apparel for intense, daily hard-core gym goers.


But they wanted to expand their reach to be more inclusive of all levels of physical activity beyond the weight room, so they tapped Troup to help them accomplish that.


Using a combination of footage from the UK, stock, and an uplifting music track, we delivered two versions of online video that ran on Hulu, NBC and their affiliates.

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