- CONTENT CREATION
- SOCIAL MEDIA
Myprotein returned to Troup with a request to partner on the launch of a new product. Whey Forward is an entirely new kind of whey protein. Animal and lactose free, Whey Forward is a super unique product that needed a distinctive solution to drive awareness and set MP apart from the sea of sameness categorically.
Troup answered the challenge by creating high-energy animated video content that highlighted the ingenuity of the product, while educating the target audience in an engaging and break-through way.