- BRAND IDENTITY
- DESIGN DIRECTION
- BRAND GUIDELINES
Troup’s challenge was to take a multifamily residence complex and elevate the entire experience. From branding the lobby, to resident emails and everything in between.
We worked with the owners to shift the focus from selling just condos to selling a lifestyle. We started with giving the property a hotel vibe. We even conceived a name for their gyms and branded them. Everything we did met this new vision and then some.