About Us

Troup is a ten-year-old start-up. Well, twenty, actually. See, over the past two decades, we met talented colleagues during our days working at agencies large and small all over the country. And we forged lasting relationships with clients, who kept saying, I just want to hire you. Well, now’s the time they can. We always knew we wanted to be a small group of hand-picked specialists. We just needed the history to get here.

We’re full-hearted,
straight-talking humans.

David Whaite
Partner | Chief Design Officer

David is obsessed with design. If he’s not picking out new coffee table books, he’s shopping for art. Or getting a new tattoo. A connoisseur of all things drinkable, he loves a mid day grapefruit juice. And the only thing that can capture his attention fully, are his three children. When he’s not at the park with them, he’s working out or on the hunt for a new pair of kicks. Or two.

Matt Dimmer
Partner | Chief Creative Officer

Matt is a creative visionary who’s most proud accomplishment to date are his twin boys. When he’s not spending time with them and his wife, he’s crafting brand stories, and enjoying coffee. Lots of it. Oh yeah, and crushing rides on Peloton, with his boy Alex. He can be caught doing impersonations to himself, as well as admiring architecture IRL or online.

CAPABILITIES

BRANDING STRATEGY & POSITIONING
NAMING & PRODUCT IDEATION
IDENTITY DESIGN
VISUAL SYSTEM DESIGN
INTERACTION DESIGN
PRODUCT DESIGN
BRAND MESSAGING & VOICE
BRAND GUIDELINES
CONTENT DEVELOPMENT
MARKETING & ADVERTISING
EXPERIENTIAL DESIGN
MEDIA CONSULTING

We never forget the
importance of relationships.

DEFINE

It all starts with listening. To you. To the situation your business is in. Then to the consumer. To trends. To some music, loudly. To culture. To our guts. Some more music. Then we plan. We form a strategy. You anxiously wait. We get your bounce. We refine, reimagine or just run with it. Then we get to work, and you start counting down the days until we show you the goods. It's worth the wait, trust us.

DEVELOP

The maxim is true: a good idea can come from anywhere. Most of the time, it’s not sitting at our desks. So we think. We read. We explore. We workout. We snack. Alot. We let the recesses of our minds play with the strategy and ideate. And once we get past all the obvious solutions, we arrive at the ones best suited to your project. We present. Conversation ensues. Trust is formed. We all laugh. Then we lock & launch.

DEPLOY

We know people are busy, and barely have time for themselves. We don’t believe in shoving things down their throats. We do believe in creating things that they actually want to engage with. And we do it everywhere. Posters. Social. Augmented Reality. Video. Stunts. Digital. We ferret out the best for your target audience. Often choosing avenues not traditionally associated with what you’re used to.

We believe in courage.
Fear kills too many good ideas.

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